New Choices Recovery Center launches vaping PSA campaign

By AI, Created 7:51 PM UTC, June 01, 2026, /AGP/ – New Choices Recovery Center has launched a vaping awareness and education PSA campaign in Schenectady, New York, with Trellis Marketing and the New York State Association of Counties. The effort aims to warn families about nicotine addiction and health risks as youth vaping remains a public health concern.

Why it matters: - The campaign targets vaping use, nicotine addiction and health risks at a time when youth vaping remains a serious public health issue in New York. - New Choices Recovery Center is trying to reach families with prevention education and help-seeking resources rather than stigma. - The campaign is intended to support communities dealing with earlier vaping initiation, heavier dependence and harder-to-quit nicotine use among young people.

What happened: - New Choices Recovery Center launched a Vaping Awareness & Education PSA Campaign in partnership with Trellis Marketing, Inc. and the New York State Association of Counties (NYSAC). - The Schenectady, New York-based not-for-profit agency is licensed by the New York State Office of Addictions Services and Supports. - The launch was announced June 2, 2026. - The campaign uses multimedia public service announcements to educate residents about vaping dangers and direct them to support resources.

The details: - Jessica Nivens, prevention director at New Choices Recovery Center, said families want clear information and real support, and the campaign is designed to meet the community with practical prevention education. - The vaping effort grew out of the Opioid Awareness & Education Program that began in 2018 after members of the New York State Coroners Association pushed for action on overdose deaths. - The coroners association reached out to NYSAC and Trellis Marketing, which developed creative work and a media plan that spread opioid-awareness messaging across New York State. - New Choices Recovery Center says the current vaping landscape is dominated by high-nicotine flavored disposable devices that are often illegal, easy to conceal and frequently used to cope with anxiety and depression. - Steve Acquario, executive director of NYSAC, said New York’s youth vaping rate is 18.7%, nearly double the 10% national average, and called vaping a serious public health concern. - Acquario said the PSA campaign highlights vaping dangers, associated health risks and its role as a gateway to nicotine addiction. - More information is available at the campaign site and Trellis Marketing’s PSA page.

Between the lines: - The campaign shows how anti-opioid outreach is being repurposed for a broader substance-use prevention message centered on nicotine and vaping. - The emphasis on youth, mental health and practical guidance suggests the effort is aimed at prevention before addiction becomes entrenched. - State and county-level partners give the campaign broader reach than a single local ad push.

What’s next: - Counties across the United States can participate in the initiative through Trellis Marketing. - New Choices Recovery Center and its partners are positioning the campaign as an ongoing public education effort, not a one-time announcement. - The organization will likely continue using community-facing prevention messaging to promote treatment, recovery and healthier choices.